How responsive is your organisation?

How responsive is your organisation?

The uncertainty created by the last few months has forced us to make changes at a pace never seen before. An increase in change is nothing new. Change has been accelerating for the last 150 years.



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The Ecosystem Leader

The Ecosystem Leader

Leadership as an area of study is still in its early beginnings. Today, leaders are grappling with the change from the siloed, hierarchical management styles best suited the industrial era. In an ecosystem world, we face a new challenge of a shift towards a model where no single individual has formal control.



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Prioritising Customer Pain Points

Prioritising Customer Pain Points

This weekend as I sat looking at the brake lights of the car in front of me, I reflected how everyone’s frustration threshold is different. For consumers, the same thresholds are true for pain, and delight.



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Customer Gains vs. Pains

Customer Gains vs. Pains

Some ideas ultimately will be more valuable to your customers than others. If you have a toothache, it will consume you. You will do whatever you need to solve that pain… taking vitamins won’t help you at that point. But taking your vitamins is probably a good idea for your long term health. It’s a strategic choice to look after your body.



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The 3 types of customer job

The 3 types of customer job

Whilst most product people will have no issue identifying the functional jobs for a customer, the reality is that this is the tip of the iceberg. Deep under the water, there are two other types which customers seek to achieve - Social and Emotional jobs.



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An agile coach won’t fix your product problems

An agile coach won’t fix your product problems

Where an agile coach focuses on the process to optimise the what and the how, a Discovery coach focuses on the process for understanding the why.



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How milkshakes held the key to product success

How milkshakes held the key to product success

The jobs-to-be-done point of view causes you to crawl into the skin of your customer and go with her as she goes about her day, always asking the question as she does something: why did she do it that way?



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Make your customers look awesome

Make your customers look awesome

The best product people are able to identify the customer's current situation and know where they want to take them. You need to start by understanding your user better than they understand themselves.



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The Perfect Customer Problem

The Perfect Customer Problem

Key to any strong business model is knowing which customer you are building your product for, and the value propositions you will develop which solve their needs. It’s up to you as a product leader to identify the right problems to solve, and then use technology, and creative business models to solve them in a unique way.



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Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

Deciding on a competitive strategy

Deciding on a competitive strategy

One of the biggest choices that any product or service will make is knowing which lever to use to compete. In this post I explore the 3 strategies of successful organisations.



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Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

Customer research or product validation?

Customer research or product validation?

Is it is best to spend time with customers to gain a deep understanding of their world? Or is it better to use the time putting together and shaking out concepts and prototypes?



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Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.