research

The Perfect Customer Problem

The Perfect Customer Problem

Key to any strong business model is knowing which customer you are building your product for, and the value propositions you will develop which solve their needs. It’s up to you as a product leader to identify the right problems to solve, and then use technology, and creative business models to solve them in a unique way.



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

Customer research or product validation?

Customer research or product validation?

Is it is best to spend time with customers to gain a deep understanding of their world? Or is it better to use the time putting together and shaking out concepts and prototypes?



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.