human centred design

Customer research or product validation?

Customer research or product validation?

Is it is best to spend time with customers to gain a deep understanding of their world? Or is it better to use the time putting together and shaking out concepts and prototypes?



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

Innovation is messy, so throw out the process

Innovation is messy, so throw out the process

Three main methodologies, Design Thinking, Lean Startup, and Agile are currently used in many organisations. I am often asked about the differences between the three.



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.