How DO you CREATE CUSTOMER VALUE?
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Learn why choosing problems over ideas will enhance your chance for success in my free white paper Creating Customer Value. This resource provides you with everything you need to know to get you up to speed on creating products that customers love - in only 16 pages.
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You’re probably aware that the world isn’t short on ideas. Ideas are worthless without a tireless pursuit to their execution.
Whilst these days a lot of organisations have developed mature agile delivery processes, there’s one area that’s still lacking which is critical to product success - Product Discovery.
Product Discovery is the process of understanding your customer and translating this understanding into value.
What’s Inside?
Why you should focus on problems before ideas
Common reasons that products fail
How digital is enabling a shift in power for consumers
Why a new approach to leadership is required that is anchored on the customer
How to focus on the right activities for your business maturity
Simple strategies for creating products that customer’s love
Why digital requires a new form of strategy