Product Management

Quantity over quality

Quantity over quality

How often in your life do you hear "Quality over quantity"? When it comes to creative pursuits, it is terrible advice! Instead, the inverse is true, quantity leads to quality.

Why?



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Value Proposition Design Best Practices

Value Proposition Design Best Practices

Design products that customers want and come up with a rock-solid value proposition by focusing on their objectives, pains and gains.



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Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

How to start a new business when all hell is breaking loose

How to start a new business when all hell is breaking loose

Who starts a new business during a pandemic?

Actually, a lot of people. It’s interesting that some of the world’s most successful brands emerged during times of crisis, including IBM, Disney, GE and more recently, Groupon.



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Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

How to test business ideas

How to test business ideas

Product Managers know how important it is to test business ideas and new products before proceeding with a full scale launch. However, what is more difficult is knowing how to test, how long to test for and what to look out for when you test your business ideas.



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Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

Prioritising Customer Pain Points

Prioritising Customer Pain Points

This weekend as I sat looking at the brake lights of the car in front of me, I reflected how everyone’s frustration threshold is different. For consumers, the same thresholds are true for pain, and delight.



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Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

Customer Gains vs. Pains

Customer Gains vs. Pains

Some ideas ultimately will be more valuable to your customers than others. If you have a toothache, it will consume you. You will do whatever you need to solve that pain… taking vitamins won’t help you at that point. But taking your vitamins is probably a good idea for your long term health. It’s a strategic choice to look after your body.



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Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

The 3 types of customer job

The 3 types of customer job

Whilst most product people will have no issue identifying the functional jobs for a customer, the reality is that this is the tip of the iceberg. Deep under the water, there are two other types which customers seek to achieve - Social and Emotional jobs.



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

An agile coach won’t fix your product problems

An agile coach won’t fix your product problems

Where an agile coach focuses on the process to optimise the what and the how, a Discovery coach focuses on the process for understanding the why.



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

How milkshakes held the key to product success

How milkshakes held the key to product success

The jobs-to-be-done point of view causes you to crawl into the skin of your customer and go with her as she goes about her day, always asking the question as she does something: why did she do it that way?



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

Make your customers look awesome

Make your customers look awesome

The best product people are able to identify the customer's current situation and know where they want to take them. You need to start by understanding your user better than they understand themselves.



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.