Who starts a new business during a pandemic?
Actually, a lot of people. It’s interesting that some of the world’s most successful brands emerged during times of crisis, including IBM, Disney, GE and more recently, Groupon.
In today’s landscape, ideas and products evolve through various stages of maturity. The role of risk becomes a pivotal factor in shaping the trajectory of success. A portfolio business, housing a spectrum of concepts ranging from early-stage ideas to established market players, must navigate risk to strike a balance between innovation and stability.
Imagine this common scenario. The pursuit of the new and exciting takes precedence over the established operations. When this occurs, the cost is inevitable. It might manifest as a compromise in customer experience, a disruption of revenue streams, or even a faltering sales pipeline. The stark realisation—you must manage both facets of the business.
Who starts a new business during a pandemic?
Actually, a lot of people. It’s interesting that some of the world’s most successful brands emerged during times of crisis, including IBM, Disney, GE and more recently, Groupon.
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