In today’s landscape, ideas and products evolve through various stages of maturity. The role of risk becomes a pivotal factor in shaping the trajectory of success. A portfolio business, housing a spectrum of concepts ranging from early-stage ideas to established market players, must navigate risk to strike a balance between innovation and stability.
Imagine this common scenario. The pursuit of the new and exciting takes precedence over the established operations. When this occurs, the cost is inevitable. It might manifest as a compromise in customer experience, a disruption of revenue streams, or even a faltering sales pipeline. The stark realisation—you must manage both facets of the business.
The events of 2020 forced organisations worldwide to rethink their approach. Now more than ever innovation needs to be a priority for survival.
Design products that customers want and come up with a rock-solid value proposition by focusing on their objectives, pains and gains.
Some ideas ultimately will be more valuable to your customers than others. If you have a toothache, it will consume you. You will do whatever you need to solve that pain… taking vitamins won’t help you at that point. But taking your vitamins is probably a good idea for your long term health. It’s a strategic choice to look after your body.
Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.
Whilst most product people will have no issue identifying the functional jobs for a customer, the reality is that this is the tip of the iceberg. Deep under the water, there are two other types which customers seek to achieve - Social and Emotional jobs.
Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.
The jobs-to-be-done point of view causes you to crawl into the skin of your customer and go with her as she goes about her day, always asking the question as she does something: why did she do it that way?
Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.
The best product people are able to identify the customer's current situation and know where they want to take them. You need to start by understanding your user better than they understand themselves.
Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.
Once a month I publish a newsletter with suggestions on how to thrive at work and deliver real innovation.
Thought-provoking articles, useful links, and free resources.
