In today’s landscape, ideas and products evolve through various stages of maturity. The role of risk becomes a pivotal factor in shaping the trajectory of success. A portfolio business, housing a spectrum of concepts ranging from early-stage ideas to established market players, must navigate risk to strike a balance between innovation and stability.
Imagine this common scenario. The pursuit of the new and exciting takes precedence over the established operations. When this occurs, the cost is inevitable. It might manifest as a compromise in customer experience, a disruption of revenue streams, or even a faltering sales pipeline. The stark realisation—you must manage both facets of the business.
The events of 2020 forced organisations worldwide to rethink their approach. Now more than ever innovation needs to be a priority for survival.
Design products that customers want and come up with a rock-solid value proposition by focusing on their objectives, pains and gains.
The jobs-to-be-done point of view causes you to crawl into the skin of your customer and go with her as she goes about her day, always asking the question as she does something: why did she do it that way?
Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.
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