marketing

The 3 types of customer job

The 3 types of customer job

Whilst most product people will have no issue identifying the functional jobs for a customer, the reality is that this is the tip of the iceberg. Deep under the water, there are two other types which customers seek to achieve - Social and Emotional jobs.



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How milkshakes held the key to product success

How milkshakes held the key to product success

The jobs-to-be-done point of view causes you to crawl into the skin of your customer and go with her as she goes about her day, always asking the question as she does something: why did she do it that way?



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

Think small, deliver big! Finding your minimum viable audience

Think small, deliver big! Finding your minimum viable audience

Marketing to everyone is incredibly difficult. Unless you have a massive amount of capital, or an internationally recognised brand already, this traditional type of marketing is guaranteed to fail.



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.