In today’s landscape, ideas and products evolve through various stages of maturity. The role of risk becomes a pivotal factor in shaping the trajectory of success. A portfolio business, housing a spectrum of concepts ranging from early-stage ideas to established market players, must navigate risk to strike a balance between innovation and stability.
Imagine this common scenario. The pursuit of the new and exciting takes precedence over the established operations. When this occurs, the cost is inevitable. It might manifest as a compromise in customer experience, a disruption of revenue streams, or even a faltering sales pipeline. The stark realisation—you must manage both facets of the business.
The events of 2020 forced organisations worldwide to rethink their approach. Now more than ever innovation needs to be a priority for survival.
Design products that customers want and come up with a rock-solid value proposition by focusing on their objectives, pains and gains.
The jobs-to-be-done point of view causes you to crawl into the skin of your customer and go with her as she goes about her day, always asking the question as she does something: why did she do it that way?
Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.
Key to any strong business model is knowing which customer you are building your product for, and the value propositions you will develop which solve their needs. It’s up to you as a product leader to identify the right problems to solve, and then use technology, and creative business models to solve them in a unique way.
Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.
Looking for a better way to create product roadmaps? Last year, I created the Product Goal Canvas to build a better roadmap.
Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.
Projects can be broken into two distinct phases - Searching and Execution. Each stage requires very different attitudes.
Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.
Once a month I publish a newsletter with suggestions on how to thrive at work and deliver real innovation.
Thought-provoking articles, useful links, and free resources.
