This weekend as I sat looking at the brake lights of the car in front of me, I reflected how everyone’s frustration threshold is different. For consumers, the same thresholds are true for pain, and delight.
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Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.
Where an agile coach focuses on the process to optimise the what and the how, a Discovery coach focuses on the process for understanding the why.
Free eBook on Creating Customer Value
Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.
The best product people are able to identify the customer's current situation and know where they want to take them. You need to start by understanding your user better than they understand themselves.
Free eBook on Creating Customer Value
Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.
As the old recipe goes, Innovation is “1 per cent inspiration and 99 per cent perspiration”. But it’s missing a giant part of the puzzle.
Free eBook on Creating Customer Value
Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.