Building a Killer Product Strategy

Developing your product strategy doesn’t need to be time-consuming, complicated or bogged-down by organisational obstacles.

I spoke with Ken Sandy, who guided us through the use of three simple frameworks to define, communicate and gain buy-in for a killer product strategy that aligns your stakeholders and motivates your team.

In just 60 minutes in this workshop, you’ll be introduced to examples from real-world companies and apply the frameworks to your own product challenges.

Learn:

  1. How developing your product strategy doesn’t need to be time-consuming, complicated or bogged-down by organisational obstacles.

  2. How to use three powerful yet simple frameworks - Strategic Pillars, the Kano method and the KL-method - to define and articulate the strategy.

  3. How to use a structured, top-down approach you can define key themes and desired outcomes - which in turn empower you to prioritise the most important work for you and your team.



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.