Imagine this common scenario. The pursuit of the new and exciting takes precedence over the established operations. When this occurs, the cost is inevitable. It might manifest as a compromise in customer experience, a disruption of revenue streams, or even a faltering sales pipeline. The stark realisation—you must manage both facets of the business.
Free eBook on Creating Customer Value
Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.
Design products that customers want and come up with a rock-solid value proposition by focusing on their objectives, pains and gains.
Free eBook on Creating Customer Value
Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.
Product Managers know how important it is to test business ideas and new products before proceeding with a full scale launch. However, what is more difficult is knowing how to test, how long to test for and what to look out for when you test your business ideas.
Free eBook on Creating Customer Value
Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.