Product Management

The Perfect Customer Problem

The Perfect Customer Problem

Key to any strong business model is knowing which customer you are building your product for, and the value propositions you will develop which solve their needs. It’s up to you as a product leader to identify the right problems to solve, and then use technology, and creative business models to solve them in a unique way.



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

Deciding on a competitive strategy

Deciding on a competitive strategy

One of the biggest choices that any product or service will make is knowing which lever to use to compete. In this post I explore the 3 strategies of successful organisations.



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

Customer research or product validation?

Customer research or product validation?

Is it is best to spend time with customers to gain a deep understanding of their world? Or is it better to use the time putting together and shaking out concepts and prototypes?



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

Think small, deliver big! Finding your minimum viable audience

Think small, deliver big! Finding your minimum viable audience

Marketing to everyone is incredibly difficult. Unless you have a massive amount of capital, or an internationally recognised brand already, this traditional type of marketing is guaranteed to fail.



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

Why most product roadmaps suck!

Why most product roadmaps suck!

One of the biggest frustrations I encounter working with both development and product management teams is the lack of a clear product roadmap.



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

The baby and the beast

The baby and the beast

When teams grow beyond the ideal “2-3 pizza” size of 6 or 7 people, you need extra management layers to ensure delivery of strategic objectives. But with every extra team member, the burden of communication increases.



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

Getting Started With Prototyping

Getting Started With Prototyping

Prototypes are a great tool that helps you shape your thoughts, communicate more effectively, make massive leaps in progress in short periods of time and they’ll even help you make strategic decisions. 



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.

Stages of Product Maturity

Stages of Product Maturity

Projects can be broken into two distinct phases - Searching and Execution. Each stage requires very different attitudes.



Free eBook on Creating Customer Value

Learn why choosing problems over ideas will enhance your chance for success in my free white paper 'Creating Customer Value'.